Upcycling is a philosophy and design principle that includes 'recycling' but goes beyond that system by adopting a 'whole system' approach to the enormous flow of resources and waste within human society. It redesigns the current linear, one-way industrial system to transform it into a circular economy, and is inspired by nature's successful strategies.

Arianna and Joanna, two Guatemalan sisters behind The New Denim Project, create the high-quality natural fabric used in our shoes from waste materials of various textile factories. Their innovative eco-industrial production system uses no chemicals or dyes, employs a minimal amount of water, and keeps energy consumption and carbon emissions to a minimum, ensuring an infinite life cycle.

Sneaker recycling has not yet had a real impact on the footwear industry. So much so that ephemeral, trend-driven styles continue to set the accelerated pace by which, unfortunately, current fashion business models are guided. In fact, the industry remains so wasteful that today a consumer owns 300% more clothing than a generation ago, and wears each garment only about seven times before discarding it, with most ending up in huge landfills.

POSCO creates with quality materials and high-level details, so your sneakers will last for many years.