Paco Savio is one of Argentina's most talented creative directors.
He worked with the big shots – Lautrec S&S, Dreyfus, JWT and Ogilvy & Mather –,
was visionary hotelier Faena's right-hand man in his early days, is
co-owner of the local agency Remolino and co-founder of the boutique gym
Balboa in Switzerland. But who really cares about titles? But who
really cares about titles?
Paco defines himself as a PROVOCATEUR.
He observes, listens, connects, unifies unexpected worlds, challenges you to think
outside the box, walks with you, becomes your best friend, pushes you
and helps you get up when you need it most.
He works 100% outside the rules to generate BEAUTIFUL MESSES,
that transcend borders.
Get ready, he trained us. He taught us how to think outside the box and to trust
who we are.Without labels, without filters, without shame, simply bringing to light
our values, our culture, our history. You understand us now,
don't you? We present him as our guru and spiritual guide, but he is more than that:
He is our BROTHER FOREVER.
Paquirri, thank you for believing in us from day one. POSCO is possible thanks to your incomparable talent and your madness.